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“Payment through apps is seemingly the future, something Paytm in India is talking about for a while, and now it looks like WhatsApp too wants to be a part of this future.
The company is reportedly working on a payment system that will integrate with WhatsApp using UPI and allow Indian users to make payments through the chat app.”
Full Story : Whatsapp Payment Services
After demonetization in India late last year, mobile wallet apps such as Paytm and MobiKwik emerged as the big winners, reporting Exponential growth. But the biggest challenger yet is about to join the race.
WhatsApp is India’s most popular and most used instant messaging app with over 200 million users in India, and they’re introducing person-to-person payment solutions in the country, according to a report on The Ken.
Payment through apps is seemingly the future, something Paytm in India is talking about for a while, And now it looks like WhatsApp too wants to be a part of this future. The Facebook-owned company is working on a UPI integration and may launch the service in the next six months.
With such massive popularity and enormous userbase, WhatsApp stands a fair chance to become a popular payment service in India.
Reason : Why Whatsapp can become a popular payment service
A large number of users, however, still prefer to deal in cash given there’s a lack of awareness related to online transactions. WhatsApp-Messenger , on the other hand, has a much greater reach which might make it a popular online payment option.
Other Things To Know
The company is in talks with the government to add support for UPI, a new payment system by the National Payments Corporation of India (NPCI). UPI is open to third-party services, making payments is as fast and easy as sending a text message.
In a statement to Mashable, WhatsApp spokesperson didn’t deny the claims and said, “India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India.”
“We’re exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users.”
The news comes weeks after Brian Acton, a founder of WhatsApp, visited India and met Indian government officials to explore ways to contribute to “India’s vision for digital commerce.” Acton also said that over 200 million users in India now use WhatsApp.
A consortium of major banks in India, the NPCI has been working aggressively to chalk out its own payment solutions to “crush” the mobile wallet systems such as Paytm, according to industry sources.
Meanwhile, India’s Prime Minister launched BHIM app, which works on top of UPI, in December last year. He claimed that BHIM app is destined to change the way Indians pay for things. However despite occasional free advertising from him, BHIM app is far from growing mainstream.
Brian Acton also said India is an important country for the company. “India is critically important, it is our leading market. India guides us with respect to what we build and how we build it,” Acton said. Additionally, WhatsApp is exploring business plans that will help it monetise its 1.2 billion user base “in a way that is clean, straightforward, simple and spam-free communication”.